If you have a business, then you need a website. And if you have a website, you want it to appear in search rankings. To do this successfully, a business needs a sound strategy for SEO or search engine optimisation. While it is possible to undertake hours of learning and trying different strategies to have success, sometimes it can also be the best route to use some professional software to take the hard work out of the process. With the help of thegrapefruit.co.uk, an expert Search Engine Optimisation company based in London, we’re going to look at some of the best software currently available. Incidentally, these guys have more great SEO advice and infromation and you can catch up with them on Google+.
MOZ is more than just a piece of software, it is a collection of products aimed at improving a business’s SEO and internet presence. It offers an all-in-one set of SEO research and analytics tools as well as a free check to see how your business is listed on the internet – accuracy is key especially for local listings. In addition, they offer a MOZ Content option for content marketing, helping discover what customers want to read and what strategy will work for the business. Finally, their Followerwonk is ideal for polishing up the social media strategy and ensuring that a business presence is optimised and growing.
AWR is ideal if you have an SEO strategy but want to know if it is working and what needs to be done to improve it. The software puts all the SEO tools you need in one place including looking at keyword optimisation, link building and management as well as performance reporting and even analysis of competitors.
SEO Power Suite
SEO Power Suite is a combination of four different tools – Rank Trackers, Website Auditor, the SEO Spyglass and Link Assistant. Working together, the software package allows complete assessment of the company’s SEO in an easy-to-use platform that makes it ideal for even the smallest business. It does have limited options for exporting data and SEO reports as its only downside.
Web CEO is said to be one of the best software packages for the tracking and managing of your SEO efforts. It is user-friendly and has a range of tools to improve SEO strategy. There are also tools to help optimise those tricky keywords as well as building and managing links, as broken links can have a negative effect on SEO. Perhaps the only downside with the software is that it isn’t currently compatible with Mac systems.
Ahrefs is described as an ‘essential tool’ for serious content marketers or SEO. It allows in-depth analysis of both your SEO position and that of your competitors to see what is working and what isn’t. It includes rank tracker and crawl reports to get a feel for how your business places on SEO reports. It does have a slightly rudimental keyword tool and is a little pricier than some options.
So there you have it. Using software such as these packages can do what you need – whether this is setting up your SEO strategy, monitoring one that an SEO expert has instituted for you or changing direction in a meaningful way when things aren’t working. The range of tools available means that no matter what size your business is, there is a perfect match available for it.