The Best Software for Better Rankings

If you have a business, then you need a website. And if you have a website, you want it to appear in search rankings. To do this successfully, a business needs a sound strategy for SEO or search engine optimisation. While it is possible to undertake hours of learning and trying different strategies to have success, sometimes it can also be the best route to use some professional software to take the hard work out of the process. With the help of, an expert Search Engine Optimisation company based in London, we’re going to look at some of the best software currently available. Incidentally, these guys have more great SEO advice and infromation and you can catch up with them on Google+.


MOZ is more than just a piece of software, it is a collection of products aimed at improving a business’s SEO and internet presence. It offers an all-in-one set of SEO research and analytics tools as well as a free check to see how your business is listed on the internet – accuracy is key especially for local listings. In addition, they offer a MOZ Content option for content marketing, helping discover what customers want to read and what strategy will work for the business. Finally, their Followerwonk is ideal for polishing up the social media strategy and ensuring that a business presence is optimised and growing.


AWR is ideal if you have an SEO strategy but want to know if it is working and what needs to be done to improve it. The software puts all the SEO tools you need in one place including looking at keyword optimisation, link building and management as well as performance reporting and even analysis of competitors.


SEO Power Suite

SEO Power Suite is a combination of four different tools – Rank Trackers, Website Auditor, the SEO Spyglass and Link Assistant. Working together, the software package allows complete assessment of the company’s SEO in an easy-to-use platform that makes it ideal for even the smallest business. It does have limited options for exporting data and SEO reports as its only downside.


Web CEO is said to be one of the best software packages for the tracking and managing of your SEO efforts. It is user-friendly and has a range of tools to improve SEO strategy. There are also tools to help optimise those tricky keywords as well as building and managing links, as broken links can have a negative effect on SEO. Perhaps the only downside with the software is that it isn’t currently compatible with Mac systems.


Ahrefs is described as an ‘essential tool’ for serious content marketers or SEO. It allows in-depth analysis of both your SEO position and that of your competitors to see what is working and what isn’t. It includes rank tracker and crawl reports to get a feel for how your business places on SEO reports. It does have a slightly rudimental keyword tool and is a little pricier than some options.

So there you have it. Using software such as these packages can do what you need – whether this is setting up your SEO strategy, monitoring one that an SEO expert has instituted for you or changing direction in a meaningful way when things aren’t working. The range of tools available means that no matter what size your business is, there is a perfect match available for it.


SaaS & Cloud Computing

Nowhere do acronyms and buzzwords get thrown around more than in the world of business IT & software! The terms ‘cloud computing’ and ‘software as a service’ (SaaS), have been a round for a few years now, but they may still be new to you.

Even if you’ve heard about ‘the cloud’ and SaaS, you may still be wondering exactly what it is – and more importantly, if it’s something you should be considering for your business.

In these short videos, you’ll get an overview of what SaaS is, how it works in conjunction with cloud computing, and also whether it’s right for your business.



Recruiting Software & Applicant Tracking Systems

At one time when you needed to hire someone for your business, you had someone do the job. They would advertise, get bombarded by CVs or phone calls then have to spend ages sorting through it all to find the right people to interview. But now there is a high tech way to get most of the work done without needing to take over someone’s life – the applicant tracking system.

What are applicant tracking systems?

An applicant tracking system, often referred to as ATS, is a piece of software that can handle most of the recruitment process for a business. It can either be installed on the business’ servers or can operate across the internet, known as SaaS or software as a service. This means it operates via the cloud and doesn’t have to be run in the business premises, taking up capacity and meaning there is something else to maintain.
There are different types of software, depending on the needs of the business. The three main categories are enterprise, staffing agencies and small-medium businesses. Each has a slightly different focus and is designed for an area of business.

Is ATS right for your business?

The biggest thing to consider when looking to use ATS is do you have someone within the business who can either use it or learn to use it? There’s no point investing in it if your recruitment person won’t use it and it simply sits there, tracking nothing. Many of the systems are relatively easy to use but there is still a certain level of computer literacy required.
The other thing to consider is what features does the system offer and what do you need? Most ATS can work across multiple job sites, allowing you to collect applicants from around the internet. But they don’t do everything in the process. For example, they can’t do checks to ensure the candidate is eligible to work in the UK or other background checks. For that you will still need a suitably qualified and experienced background checking company like uCheck. You may also need to find out more about DBS (CRB) checks to comply with regulations affecting your business and ATS isn’t able to do this.

What it does

What ATS does do is to help you find the right candidate by getting rid of all the ones who don’t fit your requirements. You can establish a social media search to find people across LinkedIn and other websites as well as integrate it with an employee referral program for those suggestions that staff make about suitable candidates.
ATS can also manage the search and your recruitment funnel. This is ideal if the first candidate doesn’t work out or another vacancy opens up. It can resume the search or be amended to take new criteria and be at work again in no time.


Businesses who use ATS have found a higher success rate than by using traditional methods alone. Many of the unsuitable candidates who sometimes sneak through are eliminated and the quality of those who remain are generally higher.